Enterprise Nation

Gemma Jacobs manages Press Release Wire at Daryl Willcox Publishing. She writes here on top tips for getting maximum exposure from your online press releases. Make me e-famous!

• Identify your keywords and phrases: For maximum effect keywords and phrases should be tied directly into your main campaign message. Where possible choose a popular search term for your product or service.
• Include keywords in the headline and text: Multiple mentions of carefully selected keywords or phrases near the top of each release can also be advantageous in search engine optimisation.
• Keep it informative: Don't pepper your release with too many different keywords to the detriment of readability. Focusing on one or two good keywords in each release can reap rewards over time.
• Add embedded links: Links added to one or two of your selected keywords or phrases will help boost your search engine rankings and drive traffic to your site.
• Choose appropriate landing pages: Each embedded link should link to a page on your website which contains your keyword or phrase in both the title and text where possible.

For more information on how Gemma or Press Release Wire can help, make contact on the email below.

• Gemma Jacobs
• Daryl Willcox Publishing