3 ways to offer help on your website

15/02/2010 send to a friend
It's a bird! It's a plane! No, it's a... home business? Be a homeworking hero and leap to the rescue of customers and clients, with three ways to offer help and support on your home business website.
1. Formspring.me
Formspring has cleverly put the "me" in online form building with a sister-site that's closer to Facebook and Twitter than its .com big brother. Formspring.me is a single-serving social network that allows you to send and receive anonymous questions and learn more about people you find interesting by following their answers.
Like Twitter, it starts with a simple premise: "Ask me anything." You invite people to do just that and what you end up with is a stream of answers and questions that lets customers find out more about you and your service.
Since you can choose which questions you want to answer, you can tailor this ongoing interview to be completely self-serving - ideal for the home based freelance consultant, for example. You can even ask yourself questions, since it is anonymous. And you can do all of this whilst offering help and support.
Formspring.me integrates neatly with Facebook, Twitter, Tumblr and Blogger, as well with your own website, via an embeddable widget.
2. Get Satisfaction
Perhaps more suited to home businesses with products or widely-used services is "People-Powered Customer Service" tool, Get Satisfaction. If you've needed help with web 2.0 services, like Twitter, you may have come across it at some point.
What it does is give your customers a place to talk about your product or service, a way to support one another and ask you for help. Problems can be solved, features requested and relationships managed.
It's not free though. You can try it out for free, but plans start at $19 a month. If you think you can justify that, get Get Satisfaction. It's really quite cool!
3. Twitter
It won't cost you a penny, but using Twitter for customer services is a really effective way of getting help out there quickly and with a personal note. Just look at what BT are doing with @BTCare.
Encourage your customers to file support tickets on Twitter and they won't miss being on hold and you won't miss the call.
What do you think?
How do you provide customer services in your home business? Do you have a phone number for it? Do you handle queries via e-mail? Or do you use Twitter? Let us know in the comments below.
San Sharma
Social Media Consultant and Web Designer, Author, Moonwalker, etc.
Photo credit: 82.365 yesterday's hero, #212 in explore ! jk it droppped :c by ashley rose.
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Comments
Author: springtoaction
Date: 15/02/2010
Comment: Formspring sounds like a great way to improve people's communication with you since it's anonymous, which should encourage more peopl to participate who might be scared off by emails or telephone calls. I'd be really interested to hear about people's experiences of it.. has it worked for them and how? We make sure all our customer srevice is a personal experience, so you get to talk to real people as and when it suits you, but it's always something we can improve upon. Thanks Enterprise Nation, another invaluble article.
Website: www.springtoaction.co.uk
Author: San Sharma
Date: 15/02/2010
Comment: Thank you! And you can ask me anything - on the link below.
Website: http://www.formspring.me/sansharma
Author: San Sharma
Date: 15/02/2010
Comment: We might also consider using Springform.me for Enterprise Nation - we'll let you know how we get on!
Website: http://www.enterprisenation.com/
Author: Babs Saul
Date: 31/03/2010
Comment: I do prefer just being offered 3 things/ways/tops - thanks San. I'm off to work on bringing Springform into WordPress...
Website: http://www.blogmistress.com
Author: Babs Saul
Date: 31/03/2010
Comment: Me again - would be good to be able to retweet this more easily... Just a thought.
:-)
Website: http://www.blogmistress.com